FF Islandwide

Femmes First Islandwide

Femmes First Launch @ Women's Wellness Festival (3 to 5 Mar 2023)

Femmes First was officially announced on 3 March 2023 at the Women's Wellness Festival organised by The Wellness Insider. Festival attendees were able to learn more about Singapore's first female-focused cycling event and the Wonder of Women (WoW) award by Sing See Soon was also officially announced. The WoW award is to honour inspiring female cyclists in the local community and the winner will be announced on May 20 after 2 months of public voting.

Irene Tan a full-time Ironman triathlon finisher who is active in local fund-raisers was announced as the 1st nominee. Festive attendees and members of the public also enjoyed oppportunity to sign up for Femmes First and to familiarise themselves cycling with the RIDEnjoy app during the 3-day festival.

For Femmes First launch highlights, view them here and here.

From left to right: RIDEnjoy founder, Kelvin Phang, WOW nominee Irene Tan, and Sing See Soon business owner, Gracelyn Lin

Femmes First @ Wonder of Women #Feed with Love (12 March 2023)

Femmes First revealed its second WoW Award nominee, Anne Ang on 12 March 2023 at Sing See Soon's Wonder of Women #FeedWithLove one-day festival. A cancer survivor, Anne has devoted time to raise awareness for early cancer detection and various cancer-related fund-raisers.

Festival attendees, members of the public also cycled to the event to sign-up for Femmes First and to learn how to use the RIDEnjoy app. For Ang's nomination at Wonder of Women #Feed with Love, view it here.

Anne Ang (centre), with RIDEnjoy founder, Kelvin Phang and Sing See Soon's Gracelyn Lin.

Femmes First @ Run for Light Singapore 2023 (18 March 2023)

Femmes First announced the third WoW Award nominee, Jessica Chee, also known as 'Blessed', at Run for Light, a running event to raise money for Guide Dogs Singapore. Chee was chosen for her devotion to saving the environment through her Green Buddies Singapore initiative. Punggol residents, runners and cyclists had a chance to meet with Kobi the Ridesaur and to learn more about Femmes First powered by Ridenjoy app.

Kobi the Ridesaur, RIDEnjoy's official mascot, brings joy to the participants at Run for Light

Earth Day 2023 Ride from Guoco Tower to Stadium Riverside Walk (22 April 2023)

On Earth Day 2023, 22 April, RIDEnjoy hosted a familiarisation ride for Femmes First' 'City to Kallang' route. The ride commenced at Guoco Tower, Femmes First's 'Start Venue' partner to the 'City to Kallang' route and ended at the Stadium Riverside Walk in Kallang's Singapore Sports Hub.

The ride was led by RIDEnjoy founder and Chief Joy Officer, Kelvin Phang, and Wonder of Women (WoW) Award nominee, Irene Tan, together with over 20 participants. There was a lucky draw at the end of the ride where one participant walked away with a cool wireless Huawei speaker. All participants also get to enjoy the refreshing goodness of Femmes First's official 'Health and Wellness Beverage', Pokka when the ride was over.

The Earth Day ride took participants past scenic areas like the Marina Bay and Tanjong Rhu enroute to Kallang

Labour Day Ride from Bishan Park to Hari Raya celebrations@Stadium Roar (1 May 2023)

Following last week's Earth Day ride to familiarise Femmes First participants with the 'City to Kallang' route, RIDEnjoy founder, Kelvin Phang and Wonder of Women (WoW) Award nominee, Irene Tan, took 10 participants on another confidence ride during the Labour Day weekend from central Singapore at Bishan Park to the Singapore Sports Hub in Kallang.

The ride was a smooth, uninterrupted one via a continuous PCN stretch from Bishan to Kallang, taking the riders through many relaxing garden paths before ending at the Stadium Roar at the Singapore Sports Hub to partake in Hari Raya celebrations.