• An immersive, inclusive and climate-positive event awaits female riders on May 20th • In celebration of International Women’s Day 2023, first 520 ladies to register with promo code IWD2023 will participate for free and enter early-bird draw to win Blackp!nk tickets • Participants will enjoy a blend of real-world cycling with augmented-reality gamification and location-based rewards via their mobile phones on event-day 7 March 2023, SINGAPORE – In celebration of International Women’s Day, Singapore’s number one active mobility lifestyle app RIDEnjoy announces the country’s first female-focused mass cycling event to held on May 20 at the scenic Stadium Riverside Walk at Singapore Sports Hub. To encourage more female cyclists to enjoy this ‘blended event’, organisers announced that the first 520 ladies (no minimum or age limit) to register between March 8th (0000hr) to 9th (2359hr) will have their entry fee waived. Early-bird registrants (before Apr 15) will also go into a lucky draw for a chance to win a pair of tickets to watch Blackp!nk at the National Stadium in May. Normal entry fee is SGD15. Three Ways to Enjoy Cycling to a Climate-positive celebration event “Unlike conventional cycling events where participants might drive or commute by public transport to the start-finish point, FEMMES FIRST require participants to cycle to the finish venue at Stadium Riverside for an eco-friendly, inclusive and immersive post-ride celebration,” explained Kelvin Phang, Founder of RIDEnjoy.“This never-been-done format reduces the event’s nett carbon footprint, while creating a green legacy.” Female cyclists have a choice of three event catgeories. The “Start Anywhere” category allows one to cycle from anywhere across the island to Stadium Riverside Walk; while the “City to Kallang” category starts from 30 Maxwell Road and brings riders on bike paths to scenic Marina Bay and Marina Barrage before ending its 10km route at Sports Hub. The third “RIDEnjoy Kallang” category starts and finishes at Stadium Riverside with a short 8km scenic ride around Tanjong Rhu and Kallang Bay. Participants can also choose between morning or afternoon start times, before enjoying a post-ride party celebration starting 9am (for morning riders) and 6pm (evening riders) with live music from popular buskers like Arya Yunata and GuitarStreet, a dawn-to-dusk DJ set, games and lucky draw giveaways with 5-star staycation and overseas cycling trip to be won. Importantly, all finishers will receive a plantable finishers medal made of seed paper, a seedling from floral and landscaping company Sing See Soon and a RIDEnjoy party pack.

● Despite strict SMM guidelines, finalists and VIP participants enjoyed a fun day of gamified Zwift cycling competition at Shimano Cycling World ● The Family final was decided by a Smoothie Bike Challenge where parent-child teams tried to churn out fruit-smoothie using pedal-power ● 15,621 riders took part in the 100-day RIDEnjoySG campaign to launch the beta version of Singapore’s first active-mobility lifestyle platform

• 10-week-old app hit number one on both Apple and Google app stores in Singapore • New ‘Moments’ photo-sharing feature and contest for those who enjoy riding on PCN • Cycling Rocks finale feature local personalities and participants compete in esports cycling • Location-based JoyStop feature will promote local businesses