• An immersive, inclusive and climate-positive event awaits female riders on May 20th

• In celebration of International Women’s Day 2023, first 520 ladies to register with promo code IWD2023 will participate for free and enter early-bird draw to win Blackp!nk tickets

• Participants will enjoy a blend of real-world cycling with augmented-reality gamification and

location-based rewards via their mobile phones on event-day

7 March 2023, SINGAPORE – In celebration of International Women’s Day, Singapore’s number one

active mobility lifestyle app RIDEnjoy announces the country’s first female-focused mass cycling event

to held on May 20 at the scenic Stadium Riverside Walk at Singapore Sports Hub.

To encourage more female cyclists to enjoy this ‘blended event’, organisers announced that the first

520 ladies (no minimum or age limit) to register between March 8th (0000hr) to 9th (2359hr) will have

their entry fee waived.

Early-bird registrants (before Apr 15) will also go into a lucky draw for a chance to win a pair of tickets

to watch Blackp!nk at the National Stadium in May. Normal entry fee is SGD15.

Three Ways to Enjoy Cycling to a Climate-positive celebration event

“Unlike conventional cycling events where participants might drive or commute by public transport to

the start-finish point, FEMMES FIRST require participants to cycle to the finish venue at Stadium

Riverside for an eco-friendly, inclusive and immersive post-ride celebration,” explained Kelvin Phang,

Founder of RIDEnjoy.“This never-been-done format reduces the event’s nett carbon footprint, while

creating a green legacy.”

Female cyclists have a choice of three event catgeories. The “Start Anywhere” category allows one

to cycle from anywhere across the island to Stadium Riverside Walk; while the “City to Kallang”

category starts from 30 Maxwell Road and brings riders on bike paths to scenic Marina Bay and Marina

Barrage before ending its 10km route at Sports Hub.

The third “RIDEnjoy Kallang” category starts and finishes at Stadium Riverside with a short 8km scenic

ride around Tanjong Rhu and Kallang Bay.

Participants can also choose between morning or afternoon start times, before enjoying a post-ride

party celebration starting 9am (for morning riders) and 6pm (evening riders) with live music from

popular buskers like Arya Yunata and GuitarStreet, a dawn-to-dusk DJ set, games and lucky draw

giveaways with 5-star staycation and overseas cycling trip to be won.

Importantly, all finishers will receive a plantable finishers medal made of seed paper, a seedling from

floral and landscaping company Sing See Soon and a RIDEnjoy party pack.

Embracing Equality and Celebrating Women

The highlight of the Post-Ride Parties includes an ‘inclusive mobility parade’ where abled and different-abled will appear on different mobility modes and bicycles from different eras.

Last Friday at Women Wellness Festival, RIDEnjoy also announced the inaugural ‘Wonder of Women’ (WoW) Award by SingSeeSoon that salutes women cyclists who had made an impact on society.

Over the next few weeks, five nominees will be revealed, before members of the public can vote online for the eventual WoW Award winner to be announced on May 20th at FEMMES FIRST.

The first nominee for the WoW award is Irene Tan, who recently completed a solo 28-days fundraising trip to Malaysia and is a full-Ironman triathlon finisher.

RIDEnjoy founder Kelvin Phang presenting the first nominee

for the inaugural WoW award to lady of steel, Irene Tan

“There are many amazing ladies in Singapore who cycle to raise awareness for different causes and its important to shine the limelight on them as they are great role models and an inspiration to everyone,” explained Phang. “FEMMES FIRST is an event to encourage more ladies to enjoy our fast-expanding

Islandwide Cycling Network of park connectors and shared paths; while also celebrating the diversity and strengths of the cycling community.”

According to the 2020 National Sports Participation Survey, cycling is the number three sport in Singapore behind jogging and walking. 36% of those who cycle in Singapore are females and this is even higher than USA where the female cyclist population stands at 28% (Source: zippia.com).

Last year, RIDEnjoy app attracted over 15,200 participants for its RIDEnjoySG blended event and the homegrown app was #1 lifestyle app in Apple app store (SG) within 10 days of its launch.

For more information on FEMMES FIRST by RIDEnjoy, visit https://www.ridenjoy.sg/femmesfirst

For Media Enquiries, please contact:

Kelvin Phang (M: 8882 081)

Chief Joy Officer

kelvin.phang@empowerasia.biz